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WHAT’S INSIDE
  • 163+ minutes of HD Video
  • Subtitled versions available upon request
  • SCORM or AICC Compliant
TAUGHT BY
Eric Schwartzman
Eric Schwartzman
CEO, Comply Socially
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Eric Schwartzman specializes in digital strategy, social media audits, social media policy development, social media compliance, social media marketing, search engine optimization and web development. Schwartzman founded iPRSoftware and is the author of the best selling social media marketing book “Social Marketing to the Business Customer,” the first book on business-to-business applications of social media.
Social Media Management Training

27 videos on social media management, reputation management & online brand management

Social media management training is an introductory course to social media marketing using popular online social media tools and software

  • Learn the rules of social media engagement and the disruptive impact
  • Intro to YouTube, SoundCloud, Blogger, Google Analytics, Flickr, Ustream & more
  • Social media strategy for leveraging Facebook, Twitter and Linkedin
  • Best practices and case studies from Toyota, PSNH & US Dept. of Defense
  • Exclusive tips and tricks from social media managers at major brands

Get Applied Social Media Job Skills
Whether you’re a new social media manager, an executive or an entry-level employee, this online course includes everything you need to know to come up to speed on social media management strategy and tactics. Update your professional skills for today’s digital job market. Learn social media management anytime, anywhere on any device.

Curriculum:
Intro
1
1:51
Overview
2
1:21
Housekeeping
3
16:43
Social Business
4
2:25
Realistic Objectives
5
2:17
Value Proposition
6
3:22
The Business Case
7
3:10
Control vs. Credibility
8
6:05
Engagement
9
5:39
For the Enterprise
10
4:03
Disruptive Impact
11
8:28
Impact on Reputation
12
6:13
Strategy and Tactics
Hands-On Training
13
7:12
Launch a Blog
14
8:13
Google Analytics
15
10:11
Measure RSS
16
8:23
Embed Photos
17
4:49
Embed PowerPoints
18
7:02
Custom Newsfeeds
Mobile
19
9:45
Audio via Mobile
21
12:42
Video via Mobile
Case Studies
22
11:36
US Dept. of Defense Social Media Policy
23
8:03
PSNH Crisis Communications Incident
24
3:41
Toyota.com Live Streams Prius Reveal
Wrap Up
25
3:25
SoLoMo
26
6:05
Digital Literacy
27
1:10
Next Steps
Total Runtime: 2:43:54